NBC Plans 100-Day Program and Promotional Blitz Leading up to 2010 Winter Olympics THR

NBC and its cable sister Universal Sports plan a 100-day pre-Winter Olympics programming and promotional push that kicks off Nov. 4, reports The Hollywood Reporter.

NBC, Universal Sports and Universalsports.com plan 1,250 hours of Olympic sports coverage, including unprecedented amounts of coverage of qualifying events, leading up to the Vancouver games.

--Elizabeth Jensen