ABC's Sets Big Movie Musical Tie-In Promotion Variety
You can expect to see a lot of dancing and singing all over ABC in the weeks ahead, not to mention snippets of Sophia Loren and Daniel Day Lewis. It's all part of a huge promotion between the Weinstein Co.'s new musical "Nine" and the ABC network group, reports Variety.
"Nine" will be showing up on "Dancing With the Stars" as well as all three ABC soap operas. On Nov. 17, "Dancing With the Stars" will persent a "Nine" production number, "Be Italian," while references to the movie "Nine" will be embedded in "All My Children," "One Life to Live" and "General Hospital."
A two-minute "Nine" trailer will play on Nov. 22 simultaneously on Lifetime, ABC Family, SoapNet, A&E and Bio.
-- Allison J. Waldman