Disney's Wide World of Sports Complex Getting ESPN Brand B&C

The Disney World Wide World of Sports Complex will become part of the ESPN umbrella in a major rebranding that will be launched Feb. 25 and Feb. 26, 2010, during ESPN's "The Weekend" fan event in Orlando's Disney World, reports B&C.

Among upgrades planned for the facility are an on-site broadcast center that will provide HD content from events held at the facility and ESPN programming to video screens around the complex. Over half a million athletes and three times as many fans visit the complex annually.

"It's really a natural evolution of things we've been doing with Disney for years and years," said Chris Brush, ESPN VP of marketing.

-- Allison J. Waldman