New Hasbro-Discovery Kids Channel Staffs Up THR

The Discovery Communications-Hasbro kids TV channel hired four top staffers in advance of its launch, reports The Hollywood Reporter.

Amber Fredman-Tarshis, from Victoria’s Secret, was named chief marketing officer; Dan Pimentel, a Discovery executive, was named chief financial officer; Brooke Goldstein, from Mediacom Communications, was named senior VP of ad sales; and Lorrie Copeland, a Hasbro executive, was named senior VP of consumer insights and research.

The network is scheduled to launch late next year.

--Elizabeth Jensen