YouTube Conducting Ad-Skipping Test MediaPost

Google is conducting a test of "skippable" pre-roll ads in YouTube videos that could help lead to a new advertising model, MediaPost reports.

The test will determine if and when people watch the ads and provide Google with insight into who might skip an ad and what type of ad they might skip, MediaPost says. It will also help Google understand  whether ads are skipped in a specific portion of the viewing session.

-- Allison J. Waldman