First Oprah and Now Martha: Stewart Leaving Syndication for Exclusive Cable Deal TVWeek
Original episodes of “The Martha Stewart Show” will leave daytime syndication and move exclusively to cable in the fall.
Stewart, a syndication staple, will move to the Hallmark Channel come autumn, the network announced Tuesday morning.
The show will air weekdays from 10-11 a.m., as part of a two-and-half-hour block of original Martha Stewart programming. It will also be rerun during the day. The 11 a.m.-12:30 p.m. block will feature new programming being developed by Stewart’s MSLO.
As part of the multiyear deal, MSLO will also develop prime time specials for the channel, some with holiday themes.
The show is currently in its fifth season and is distributed by NBC Universal Domestic Television Distribution.