Advocacy Ad Boosting Interest in All Super Bowl Ads NY Times

The Super Bowl’s first advocacy ad ever—from the anti-abortion Christian group Focus on the Family—is boosting interest in all the ads that will air during Sunday’s game, The New York Times reports.

Contents of the ad haven’t been disclosed, nor has its placement during the game. Advocates for both sides of the abortion issue have focused attention on the spot. Surveys by Nielsen, among others, have shown that the ad is the most-discussed of all upcoming ads in the game.

--Elizabeth Jensen