CBS Rejects Gay Dating Ad for Super Bowl B&C

CBS turned down a $2.5 million Super Bowl ad that would have promoted the gay dating Website ManCrunch, saying it didn’t pass muster with the network’s Standards and Practices department, B&C reports.

A network spokeswoman said CBS is always open to working with clients on alternative ads, but a source told B&C that the dating company’s creditworthiness was also an issue. ManCrunch wasn’t available for comment, B&C said.

--Elizabeth Jensen