TVBizwire

Super Bowl Could Have Unlikely Advertiser AP

An online competition being sponsored by Doritos—the prize an ad in the Super Bowl--has an unlikely finalist, the Associated Press reports.

A hip Los Angeles megachurch called Mosaic is one of six finalists in the company’s "Crash the Super Bowl" contest. The church’s ad has to place in the top three vote-getters online to air on Sunday, at which point it will be eligible for a cash prize of up to $1 million.

The entry, called “Casket,” uses the light humor that Super Bowl viewers seem to expect, not a heavy-handed message.

--Elizabeth Jensen