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Leno’s Likability Dropped in Wake of Return to Latenight DailyFinance
The number of people who view NBC’s Jay Leno unfavorably skyrocketed this winter, in the wake of the network’s announcement that he was returning to latenight, according to a Marketing Evaluations Inc. survey,DailyFinance reports.
Marketing Evaluations is better known as the research firm that compiles “Q” scores, which measure likability.
Leno’s positive Q rating was at about 21 last summer, and in the most recent survey was at 19. But his negative Q rating jumped to 35, from 26, an unusually big jump.
Comments 2
Liam
Leno should have resigned.
Andrew Pelt
Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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