Attention Madison Ave: Microsoft wants some of the money you’re currently spending to advertise on TV.

That’s the word from Keith Lorizio, Microsoft’s VP of U.S. digital ad sales, according to B&C.

According to the article, " ‘Are we competing for TV dollars? Yes,’ Lorizio said, noting that the Xbox service–which originally served as an online gateway for gamers to play one another online but has evolved into a true multimedia set-top box–is in 20 million homes worldwide, with 72% of those in the U.S."

According to story, "Lorizio also said the company is interested in a digital upfront, which would let ad buyers commit money to programming and content they believed could deliver results for the brands they represent."

B&C also noted that "The company also sells scatter ads for television networks on a CPM basis (as opposed to Google TV’s bidding service), and counts NBC Universal and A&E Networks as clients."

Lorizio made his comments at B&C’s Upfront Central event on Tuesday, April 6th in New York City.