TVBizwire
Hulu Cuts Subscription Price by 20% with Aim of Taking on Netflix Bloomberg
Hulu is reducing the price of its subscription service by 20%, heating up its competition with Netflix, reports Bloomberg News.
Hulu Plus will now cost $7.99 per month, versus its pricing during the service's trial period of $9.99 each month, the story says. Hulu Plus directly competes with Netflix's test of a $7.99 monthly cost for an online streaming-only service in the U.S.
Netflix already offers a plan that costs $8.99 per month for unlimited streaming and DVD rentals, the story notes. Hulu customers who had signed up for the $9.99 service will receive a credit toward their next billing cycle, and new subscribers will receive a one-week free trial, the story notes.
Comments 3
Terrence
Dear Hulu,
I love your service but this attempt to charge for it is ridiculous.
The difference between you and Netflix is the fact that Netflix has always been a pay service offering one helluva great deal, whereas you just seem to be trying to create a second revenue source.
When Netflix began making some of their library available directly on the site, they didn't charge a premium -- it just increased their overall value and hopefully boosted their subscriber base.
When Netflix created a way for people to play movies and TV shows through their TVs, they didn't charge a premium for that option -- they rightfully charged for the software.
As a consumer, I'd rather you charge the advertisers more by offering them a finely tuned customized marketing platform instead of charging me (the consumer) a "plus" service that doesn't hold the same intrinsic value to me (the consumer) that your competitor's service does.
My suggestion to you --- think like a consumer.
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