Media Ad Agency Hires Well Known Research Guru TVWeek
Judy Vogel, well known for her research expertise, has been hired by media agency Media Storm as its first ever director of insights and analysis, the agency has announced.
Media Storm is located in South Norwalk, CT and has an office in New York City. Though small, the agency is well-known by cable networks.
Before going to Media Storm, Vogel was senior vice president and director of research at PHD.
According to the announcement, "Prior to joining PHD, Ms. Vogel served as director of media research and consumer insights for OMD, as well as director of media research for BBDO and Ketchum Advertising....A former member of the Board of Directors of the Audit Bureau of Circulations, she is also a past chair of the American Association of Advertising Agencies (4A’s) Media Research Committee as well as chair of the Advertising Research Foundation (ARF) Print Council. Ms. Vogel has also served on the Magazine Publishers of America (MPA) Measurement Task Force and as a board member of the Media Ratings Council (MRC)."
Said Media Storm co-founder Craig Woerz in a statement, “Judy is an amazing addition for a nimble entrepreneurial agency our size. Her opinions and vision are respected throughout the advertising community and she will play an instrumental role in the continued evolution of Media Storm. With Judy’s addition we’re now poised to begin providing set top box mapping and custom research that bridges digital behavior with the behavior of television viewers.”