Ad Spending Projected to Continue Rising, But Rate of Growth Will Slow Ad Age
There's good news and bad news on the advertising front, with ad sales expected to rise next year, albeit at a slower rate than in 2010, reports Advertising Age.
Marketers in 2011 will increase their U.S. ad spending by 2.8%, based on the average of forecasts from three top media agencies. That's down from the 3.2% growth rate seen this year, the story points out.
Worldwide ad spending will jump 5.3% next year, but that's below the 5.9% seen in 2010, the story says.
The averages come from forecasts from Interpublic Group of Cos.' MagnaGlobal, Publicis Groupe's ZenithOptimedia and WPP's Group M. Still, 2010 turned out to be a healthier year than many had thought a year earlier, when forecasters had predicted 2010 would provide flat to slightly down ad spending, the article notes.