TVBizwire

Kids Exposure to Alcohol Ads On TV: Prestigious Group Says It's Way Up, Which Can Lead To More Drinking. The Spirits Industry Calls the Report 'biased advocacy research' Center on Alcohol Marketing and Youth; Advertising Age

"Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released today by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health," an announcement by the Center says.

The announcement continues, "Despite efforts by alcohol companies to strengthen their self-regulatory standards, the average number of ads seen by youth watching television increased from 217 in 2001 to 366 in 2009, or one alcohol ad per day.'One a day is great for vitamins but not for young people being exposed to alcohol advertising,' said David H. Jernigan, PhD, CAMY director. 'This is a significant and troubling escalation, and shows the ineffectiveness of the industry’s current voluntary standards.'

According to an article in Advertising Age: "The Distilled Spirits Council, which represents the spirits industry, called the report 'biased advocacy research,' saying its claim that 'an increase in alcohol advertising is causing teens to drink is undercut by the federal government data.' And in fact, earlier this week DISCUS has been touting the 2010 Monitoring the Future study released by the National Institute on Drug Abuse and the University of Michigan that found underage drinking rates among 8th, 10th and 12th graders are at their lowest levels."

To read the entire annoucement by the Center on Alcohol Marketing and Youth, please click here.

To read the entire Advertisng Age story about this titled "Fight Erupts Over Rules to Keep Booze Ads From Teens,"  please click here.