TVBizwire

Report: Nielsen Aiming for Initial Stock Offering as Early as January CNBC

Nielsen Holdings may prove to be one of the big initial stock offerings of 2011, as the media-measurement company is preparing for a $1.7 billion IPO as early as January, CNBC.com reports.

Nielsen has been waiting for more than six months for the right market conditions in which to offer stock, the story notes. With investors appearing more interested in new stock issuances, the company and its investors are eyeing early 2011 as the right time for the IPO, the story says.

That means that Nielsen and its investment bankers may begin a road show the week of Jan. 10, ending in a late-January initial stock sale. A Nielsen spokeswoman declined to comment, the article says.