Some Theories About Why the NFL Is So Popular On TV This Season NY Post

"Since the TV season began last September, there has been only one game in town — the NFL. It’s no longer just the players on the field shattering records. A dramatic increase in viewers has given football its highest ratings in a quarter century."

So begins a story in the New York Post by Mike Rubin.

According to Mike's story, one reason for the ratings surge is that there are "no shortage of compelling storylines, both on and off the field."

Another reason he cites in his story: "Three-quarters of all the teams in the NFL are still alive for a playoff spot."

He also mentions another reason: HDTV.