Time-Shifted Viewing Through DVRs Is Up MediaDailyNews
Time-shifted viewing through DVRs is up this season, writes our good friend Wayne Friedman in the MediaDailyNews.
The article says, "Brad Adgate, senior vice president and corporate media director for Horizon Media, says throughout the season so far there are 19 shows that witnessed 3 million or more viewers after seven days of time-shifted viewing. By comparison, in 2009, there were 11 shows and in 2008 there were only 3 shows."
One reason is the increase in DVRs--which hit 37.2% of U.S. households in November, up 5% from November, 2009.
"The Office" gets 38.5% more viewers who have time-shifted the program and watch it within seven tapes of recording it, the article notes. No other show gets more time-shifted viewers on a percentage basis.
Another NBC show, "The Event," leads all freshman series in the percent of viewers it gets on a time-shifted basis: 34%, which translates into 3 million more viewers, the article says.
The story also notes that "One of the biggest upward movers was ABC's 'Modern Family,' which doubled its time-shifted viewership to 5.465 million in 2010, from 2.613 million in 2009. Fox's 'Glee' also climbed high -- to 4.8 million from 2.969 million. And CBS' 'How I Met Your Mother' doubled its time-shifted viewers over the last two years."