TVBizwire

To Settle Consumer Complaints About Advertising, DirecTV Agrees to Pay $14.25 Million B&C

In a settlement agreement with the 50 States Attorney Generals over its advertising policies, DirecTV has agreed to pay $14.25 million for court costs and an as-yet undetermined amount for consumer restitution, reports B&C.

The complaints stem from January 2007 and relate to allegations of deceptive and unfair business practices, the story says, citing an emailed release from Ohio Attorney General Richard Cordray.

He said his office received 1,714 complaints over the time period, ranging from issues such as allegations that DirecTV didn't clearly disclose prices to automatic renewals on at least one seasonal deal, the story says.

DirecTV said it's made many of the improvements that are part of the settlement.

"But in a business where we serve more than 19 million customers and take more than 120 million phone calls a year, we recognize that we don't get it right every single time," the company said on its Website.