Super Bowl Advertisers Going the Sweepstakes Route, Giving Away Cars; Plus: Free Pizza If the Game Goes Into OT NY Times
More advertisers are launching sweepstakes offers in connection with their Super Bowl advertising buys as a way of engaging fans, reports The New York Times' Media Decoder blog.
BMW and Mercedes-Benz are planning giveaways, with BMW offering a two-year lease on a new X3 and Mercedes giving away two new C-Class coupes, the story notes.
The Mercedes coupes will be given to members of a team that wins a race Mercedes is promoting through Twitter, the article says.
Papa John's International, meanwhile, didn't buy a Super Bowl spot but is offering the chance to win free pizzas if the Super Bowl goes into overtime, something that no Super Bowl has ever done, the piece notes.