TVBizwire

Controversial Ad Campaign to Debut During Oscars TV Guide

A major advertising campaign that sparked a high-profile controversy in recent weeks is headed for a high-profile debut, TV Guide reports. The campaign features Ellen DeGeneres as the new spokesperson for JC Penney.

The campaign will roll out with five new commercials during Sunday’s Academy Awards, the story says. As previously reported, the decision by JC Penney to hire DeGeneres sparked an outcry from the group One Million Moms, which was upset because DeGeneres is gay.

The group has called for the retailer to fire DeGeneres, but JC Penney has stood firm. One prominent TV personality who came out in support of DeGeneres -- in a move that surprised many -- was Bill O’Reilly. Click here to see a video of O’Reilly’s outspoken comments.