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New JC Penney Ads Win Big at Oscars Ad Age

Retailer JC Penney’s new ads starring Ellen DeGeneres were among the most effective commercials to debut during the Oscars, Advertising Age reports, citing ad-effectiveness firm Ace Metrix.

“Four spots, which saw Ms. DeGeneres going back in time to a variety of eras to see whether befuddling return policies and pricing strategies have always been the norm, each scored between 630 and 552, above the average department store Ace score of 510,” the story reports.

The choice of DeGeneres as the spokesperson for the retailer sparked protests over her sexuality, as previously reported.