DirecTV Joins Forces With Pandora to Offer Free Personalized In-Home Music Destination for Subscribers Deadline
Satellite company DirecTV and Internet music service Pandora have combined their resources to create a personalized music offering for subscribers, Deadline.com reports.
The service is being offered by DirecTV to its customers nationwide at no additional cost, according to the report.
DirecTV said in a statement: “Customers nationwide with connected HD DVR’s can now access Pandora at no additional cost by pushing the ‘Menu’ button on their DirecTV remote controls and selecting the ‘Extras’ option. Customers will be asked to either create a new Pandora account online or to activate their existing Pandora account on their DirecTV HD DVR. Once activated, Pandora will allow customers to easily create and listen to personalized radio stations, as well as play Pandora over the video that they are watching.”
In a statement, DirecTV’s Tony Goncalves, senior vice president, Product Management, said: “Pandora offers a unique service that has revolutionized the way people consume music from their favorite artists. The addition of Pandora is just one of dozens of ways DirecTV is enhancing our customers’ overall viewing experience and giving them the most value for their money every month.”