New NBC Drama Continues Its Ratings Slide, Hits an All-Time Low TVbytheNumbers
A freshman NBC drama sank to a series low in Sunday’s overnights, as the network found no relief for its long-running ratings struggle, TVbytheNumbers.com reports.
“Harry’s Law” managed a feeble 0.8 rating in the key demo of adults 18-49, down from its 1.0 the previous week. The network’s two-hour “Celebrity Apprentice,” meanwhile, equaled last week’s season low of 1.8.
For the night, CBS had the tentative lead with a 2.3 average rating in 18-49 for prime time, pending more than the standard adjustments due to live coverage of the NCAA Men’s Basketball Tournament. In second place was ABC at 2.2, followed by Fox with a 1.7 average and NBC with a 1.4.
Total viewers saw CBS on top with 10.2 million, then ABC with 7.5 million, NBC with 6.4 million and Fox with 3.7 million.
ABC had its own problems, with “Once Upon a Time” slipping to a series-low 2.8 average rating in 18-49, down from a 2.9 a week ago. ABC’s “Desperate Housewives” was even with a week ago at 2.6 and “GCB” improved from a 2.0 to a 2.2.