Rush Limbaugh's Syndicator Withdraws National Ads TheWrap
Rush Limbaugh's syndicator has withdrawn its national advertising spots from his radio show, which continues to see fallout from his disparaging comments about Georgetown law student Sandra Fluke, reports TheWrap.com.
"We are suspending the requirement to run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only," according to an internal memo from Premiere Networks. The suspension includes Limbaugh's and other talk shows, the story notes.
Giving up such spots is highly unusual, although Limbaugh's representative denied that the decision was due to the controversy over his remarks, the story notes.
"Premiere Networks’ announcement does not involve the cancellation of any advertising, local or national, purchased within ‘The Rush Limbaugh Show,’" according to a statement, the story notes. "The advertisers using this contractual relationship are not buying program sponsorships, but rather a fixed number of audience impressions on those radio stations. Premiere's announcement today temporarily stops placing these spots on Premiere-affiliated local news-talk radio stations for the next two weeks. It does not affect national advertising in ‘The Rush Limbaugh Show.’"