ABC's Latest 'B-Word' Show Sparks Friction With Affiliates B&C

Some ABC affiliates are unhappy about the network's use of an obvious reference to the word "bitch" in its new comedy "Don't Trust the B---- in Apt. 23," and they’re suggesting that the network find more mainstream show titles, reports B&C.

As we reported yesterday, ABC now has two shows with “B-word” references in their titles, the other one being “GCB” -- based on the book “Good Christian Bitches.” A few stations are complaining, mainly about the new show. “Apt. 23” premiered Wednesday night.

"It causes problems with advertisers, and we get phone calls from advertisers and viewers," said Mike Lee, general manager of KXXV-TV in Waco, Texas. "Viewers are mad at the network, so they're mad at the station because we are ABC in Waco."

While some stations are upset, the network said most don't have an issue and that it hasn't heard from a significant number of viewers, the story adds.

"The concern level has been very low," said ABC affiliates board chairman Bill Hoffman. "Let's see what happens as the show gets some weeks under its belt."

ABC’s other “B-word” show, “GCB,” premiered March 11. The network changed the name "Good Christian Bitches" to "Good Christian Belles" early in development, and then abbreviated the name to "GCB" by the time it went on air. The show’s perceived slights against the religious community have caused more complaints than its name, the article adds.