'Today' Books High-Profile Co-Host to Counter Couric's Fill-In on 'GMA' CNN

With Katie Couric slated to fill in on ABC's "Good Morning America" this week, NBC's "Today" has tapped former Republican vice presidential candidate Sarah Palin to co-host, reports

The pairing brings to mind Couric's infamous interviews with Palin during the 2008 presidential campaign, when Couric asked Palin which newspapers or magazines she read and Palin was unable to name a single one, the story points out.

Palin, now a paid contributor at Fox News Channel, will "reveal a different side of her than you've seen before," "Today" said, according to the piece.

As we reported previously, “Today” has a long winning streak in the morning ratings, but “GMA” has been closing the gap -- and the presence of Couric, the former “Today” co-host, could have an impact on the ratings battle.