Despite All the Hype, Analyst Explains Why Apple TV Set Will NOT Be a Game Changer Deadline

It would be a stretch to call Apple's eagerly anticipated new television set a game changer, according to a new analysis by Barclays Equity Research, reports

The product will likely be introduced as early as 2013 and could capture as much as 5% of the TV set market, the story says. The device will blend the Internet and TV programming with Apple features such as Siri voice controls and an iSight camera and microphone, the piece adds.

"Apple’s eventual television could be so much more than a TV -- including gaming, video communication, content delivery, apps, computing and all the capabilities of the current Apple TV -- that it is really not fair to compare it to products already on the market,” according to the report.

The report notes that Apple won't revolutionize TV because there's so much at stake for content providers to keep the current system intact, with bundling for cable companies, for instance, the story says.