Broadcast Network Touts Ratings Records Set in 2011-12 Season TVWeek
One broadcast network ended the 2011-12 season with a number of network records, including more nights at No. 1 in the key 18-49 demo than ever before. The network is the Spanish-language broadcaster Univision.
Univision Communications reported that its flagship Univision Network maintained its position as the fifth-largest network in prime time, regardless of language, in total viewers, adults 18-49 and adults 18-34. But Univision outperformed at least one of the Big 4 English-language broadcasters (ABC, CBS, Fox and NBC) on nearly every night of the 2011-12 season in adults 18-34 (225 out of 245 nights), and on 160 of 245 nights in adults 18-49.
The Spanish-language network noted that it beat NBC in the 18-34 demo on 191 nights during the season, up from 162 nights the previous season, and that it topped NBC in the key 18-49 demo on 128 nights, up from 105.
Univision was particularly strong in the 18-34 demo, where it finished at No. 1 for prime time on more nights than any network except Fox. Univision was also the top network in the demo on Friday nights for the fifth season in a row. Univision was No. 3 on Fridays in the 18-49 demo, topping ABC and NBC.
Univision was the No. 1 network in prime time in the 18-49 demo a network-best 19 times during the season, beating its total of 16 a year ago. In 18-34 it was No. 1 48 nights, vs. 43 a year ago.
Said Cesar Conde, president of Univision Networks: “Young viewers continue to look to Univision’s novelas, reality series, sports, news and special events as some of the most exciting and entertaining programming that can’t be found anywhere else on television. Each broadcast season -- and year-round -- we continue to show how much our audience values the culturally relevant content that we offer, and Univision has now established itself as a top four broadcast network or better nearly every single night.”