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Liquor Ads Make Huge Breakthrough on Broadcast Networks Ad Age

With broadcast networks loosening their rules and accepting hard liquor ads, liquor brands have been on a veritable stampede to get into TV advertising, reports Advertising Age.

"We felt that it was important to speak to our core consumer [21- to 29-year-old men], and in order to do so we needed to have a presence on television," said Amanda Blanco," brand manager for Jagermeister, which aired its first TV ad this month.

CBS has started accepting liquor ads during late-night programming, while ABC has been taking liquor ads during "Jimmy Kimmel Live" for several months. NBC started airing spirits ads after 11 p.m. this spring.