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CBS Newsman Schieffer Protests Use of His Image in Campaign Ad THR

Bob Schieffer, the anchor of CBS News’ “Face the Nation,” is unhappy about the use of his image in a campaign ad for Mitt Romney -- an ad that was televised Sunday during Schieffer’s program, according to The Hollywood Reporter.

“The ad seems to portray Schieffer wagging a proverbial finger of shame at President Barack Obama for going negative,” the story reports. “In the spot -- called ‘Hope and Change?’ -- Schieffer can be seen on ‘Face the Nation’s’ Washington set saying: ‘When the president was elected, he talked about hope and change. Whatever happened to hope and change? Now, it seems he is just coming right out of the box with these old-fashioned negative ads.’"

Schieffer said during the broadcast Sunday that he asked the question of Obama adviser David Axelrod. The ad also features MSNBC contributor Mark Halperin -- who wrote the book “Game Change,” focused on Sarah Palin -- and conservative New York Times columnist David Brooks, the report notes.

Said Schieffer: "This was done without our permission. It comes as a total surprise to me."

In an apparent nod to the need for Sunday newsmaker hosts to remain on friendly terms with Washington’s power elite, Schieffer added: "I'll get some blowback, that’s for sure."