Criticism of NBC's Olympics Coverage Getting Plenty of Attention, but What Do Viewers Really Think? B&C
Despite the popularity of the Twitter hashtag #NBCFail and the media spotlight on other criticisms of NBC’s coverage of the London Olympics, most viewers are rating the network’s coverage as "good" or "excellent," reports B&C, citing a Pew Research Center report.
According to the report, 76% of viewers said the coverage is excellent or good, with 18% describing it as fair to poor, the story notes.
More than three-quarters of the people polled said they have watched or followed the coverage on TV, online or through a social network.
Television remains the most popular choice, with 73% noting they've watched events on TV, followed by 17% of those polled noting they've watched online. Just 12% said they've followed the Olympics on a social network such as Facebook or Twitter.
Prime-time coverage leads the way, with 68% indicating they are watching during prime time, while 23% say they watch in the afternoon.