NBC Admits It Screwed Up With Olympics Promo for 'Today,' Vows Not to Repeat Mistake TheWrap
After NBC revealed the results of an Olympic event in a "Today' promo before the event aired on the network, NBC Sports apologized and vowed not to let it happen again, reports TheWrap.com.
As previously reported, the promo for "Today" told viewers that Olympic swimmer Missy Franklin had won her first gold, but the event hadn't yet aired on the network. It later was televised on tape delay.
“Clearly that promo should not have aired at that time. We have a process in place and this will not happen again," an NBC representative said in a statement. "We apologize to viewers who were watching and didn’t know the result of the race."