'Bethenny' Talk Show Makes Key Sale en Route to Nationwide Syndication Launch TVWeek
Following a six-week test run last summer, Warner Bros. Television Group’s upcoming talk show “Bethenny,” starring Bethenny Frankel, is on track for a 2013 launch. The show has been picked up by Fox Television Stations, it was announced by Frank Cicha, Senior Vice President of Programming, Fox Television Stations, and Ken Werner, President, Warner Bros. Domestic Television Distribution.
Cicha said in a statement: “This is what can happen if you put something different in daytime -- the ratings prove it. Throughout this test, the Bethenny program pushed boundaries, overhauling traditional talk topics with an energy and freshness we haven’t seen in a long time. Congrats to Bethenny Frankel and the entire Warner Bros. team for playing like winners on this one.”
The announcement states: “This one-hour daily talk show, hosted by Bethenny Frankel and executive produced by Bethenny and Ellen DeGeneres, debuted in June 2012 for a six-week test on Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Philadelphia (WTXF), Dallas (KDFW), Phoenix (KSAZ) and Minneapolis (KMSP). Across all six markets, the show improved on May 2012 time periods by +80% in W25-54 and +100% in A25-54, and ranging from +22% in Philadelphia to a +100% in Dallas to a high of +250% in Los Angeles. After being sold to Fox Television Stations, ‘Bethenny’ will now be offered to stations in remaining markets nationwide for a national syndication launch in 2013.”
The show will debut on Fox-owned stations in 17 markets: New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Memphis (WHBQ), Austin (KTBC) and Ocala (WOGX).