CBS Looking Toward $225 Million Revenue Night as Network Has Already Sold 90% of Its Inventory for the 2013 Super Bowl USA Today
"CBS will announce [today] Friday, Sept. 7, 2012, that its Super Bowl ad slots are more than 90% sold out," writes Bruce Horovitz in USA Today..
The story continues, "The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million."
The article adds: "'We have a handful of units left,' says John Bogusz, executive vice president of sports sales at CBS. 'We're pacing well ahead of last time we had the game.' (That was 2010, when it was 80% sold out at this point.)"
"Among the biggest repeat advertisers: Anheuser-Busch, PepsiCo, Frito-Lay and Hyundai," the story says, also noting that Pepsi will sponsor the halftime show.