Consumers Already Crazy About the iPhone 5. At 2 Million, Apple Gets More Than Double the Number of Preorders It Got for the iPhone 4S. Some Preorders Won't Be Filled Until October. And AT&T Sets Sales Record With iPhone 5 Preorders USA Today
Apple said today, Sept. 17, 2012, that "iPhone 5 preorders topped 2 million in 24 hours -- more than double the amount of preorders it had for the iPhone 4S," reports USA Today.
The story continues, "The company said that because demand exceeds initial supply, some preorders will be delivered in October although most will be delivered this Friday, Sept. 21, 2012.
Also, "AT&T, said it set a sales record for the iPhone 5, with customers ordering more of them than any previous iPhone model on the first day of preorders and over the weekend."
The article adds, " 'Apple expected the preorders to be a one-day cycle, and they were shocked that it was just one hour. They clearly were caught by surprise by the size of the orders,' says [Richard Doherty, an independent tech analyst at Envisioneering Group]. Had they continued fulfilling online orders, 'they might have only had two phones available at stores on Friday.' "