HBO and ESPN Join in Wide-Ranging Boxing Initiative TVWeek
HBO Sports and ESPN have announced a multiyear agreement to present and promote boxing programming across multiple platforms. Joining for the joint announcement were ESPN’s Marie Donoghue, senior vice president of global business strategy & development, and Mark Taffet, senior vice president of sports operations & pay-per-view, HBO Sports.
“The agreement includes coordinated support for major pay-per-view boxing events, including sharing programming content, cross-promotion elements, highlight packages and additional assets to be featured across multiple ESPN and HBO platforms,” the announcement says. “As part of the agreement, ESPN and ESPN Deportes’ news and information platforms, led by ‘SportsCenter,’ will have access to key content and information surrounding marquee HBO Pay-Per-View boxing events, including fighter interviews.”
As part of the arrangement, live fighter weigh-ins and pre-fight and post-fight press conferences for HBO Pay-Per-View events will be presented for smartphones, tablets and other platforms through the WatchESPN app, WatchESPN.com and ESPN on Xbox LIVE.
Click here to read the full press release announcing the joint initiative.