Nickelodeon's Moment of Truth Arrives as Channel Shakes Things Up to Inject Life Into Ratings B&C
In a move to reverse the 20% slump in its ratings the channel endured during last year's holidays, Nickelodeon will boost its original programming by 70% in the fourth quarter, reports Jon Lafayette at B&C.
Speaking at the 21st Annual Goldman Sachs Communacopia Conference, Viacom CEO Philippe Dauman said the plan is geared to boosting domestic ad sales.
"Nickelodeon has been hard at work for a good part of the year in rethinking what it's doing, developing programming, new programming in different genres, and now it's coming to fruition," he said.
New programming will start airing on Saturday, including "Victorious," "Big Time Rush" and "How to Rock," with a new version of "Teenage Mutant Ninja Turtles" also on tap in the coming weeks.
Elsewhere in the Viacom cable universe, Dauman noted that VH1 will also be adding original programs, while Comedy Central is working on programming for platforms beyond traditional TV, the story says.
The report adds: “Dauman said there have been changes in Nick's programming organization to support the additional development and production. In August, Nick animation chief Brown Johnson left the network and live-action programming chief Margie Cohn was reassigned in a shakeup that put chief creative officer Russell Hicks in charge of its West Coast operations.”