Report: TV Ads in 2012 Presidential Race the Most Negative in Years Bloomberg

The television ads in the 2012 presidential race are more negative in tone than in the previous three elections, reports Bloomberg, citing a report from the Wesleyan Media Project.

Nearly two-thirds of presidential ads airing between June 1 and Sept. 30 had a negative tone, higher than the 40% of negative ads airing during that time in 2008, the piece notes. In the 2004 report, one-third of ads during the period were negative, while in 2000 the negative ads accounted for 18% of the total, the story says.

"It will come as no surprise to those who have been bombarded with advertising in key markets, but 2012 is another record-setting year in terms of the amount of negativity we’re seeing in the presidential race,” Erika Franklin Fowler, co- director of the Wesleyan Media Project, said in a statement.