Turkey Be Damned, Say a Quarter of People in Survey: Just Get Me to Walmart on Time on Thanksgiving Day MediaPost
Looks like some people are not too troubled that Black Friday is creeping into Thanksgiving Thursday.
"New data from Deloitte shows that 23% of people plan to shop in stores on Thanksgiving Day, an increase from 17% in last year’s survey. And more than one-quarter will shop online, reports MediaPost, adding that "The consultancy fielded its survey last week, and included 1,000 adults."
The story notes, "Maybe we don’t like our families as much as we think we do. Even as activist groups collect hundreds of thousands of signatures to ask Walmart and Target to reconsider plans to open on Thanksgiving, many consumers seem fine with leaving the dishes in the sink and heading straight for the mall."
According to the article, " 'The retailer will stay closed on Thanksgiving under only one condition -- the consumer stays home to watch football instead,” writes Marshal Cohen [an analyst with the NPD Group]. “This is an experiment that has become contagious, and most retailers want to find out if it works.”
The story adds, "Meanwhile, a Target employee has collected more than 350,000 signatures on a petition asking Target to close on Thanksgiving, and a similar petition for Walmart has collected some 30,000 names. Change.org says activists on its sites have started some 130 such petitions."
TVWeek has also seen at least one suggestion that retailers move Black Friday to the Friday before Thanksgiving, thus avoiding any conflict with the holiday.