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Google Creates an Easter Egg for 'Seinfeld' Holiday EW

Google has turned to "Seinfeld" for inspiration on an Easter egg, or a hidden message inside its search results, reports EW.com's Inside TV.

The reference is to the holiday Festivus, which was created in a 1997 episode of the NBC comedy, when George Costanza's father explains that he created the holiday to replace the over-marketed Christmas.

If you type "Festivus" into Google's search box in some browsers, you'll now see an undecorated aluminum Festivus pole on the left-hand side of the search results.

The holiday includes traditions such as the "Airing of Grievances," when each person at the celebration tells how others have disappointed them during the past year.

"If you’re not big on the holidays, don’t forget there’s a Festivus for the rest of us. No tinsel, just a sturdy pole. Good luck if you’re chosen for the Feats of Strength," said a Google representative.