MTV Renews Its Latest Hit Series After Show's Premiere Set Ratings Record for the Network B&C
MTV has ordered a second season of its newest hit series after the show set a ratings record for the network with its Nov. 12 premiere, B&C reports.
The series, “Catfish,” is a reality program focused on online dating, based on a 2010 documentary of the same name. “The hour-long series ... follows Nev Schulman, the subject of the film, and filmmaker Max Joseph as they take viewers inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters,” the story reports.
The show’s premiere became MTV’s highest-rated series in history in persons 12-34 in the 11 p.m. time slot, the piece notes. The series is averagin a 2.3 rating in that demo through its first six installments. The program is also headed to MTV’s international channels starting next month.
Said Dave Sirulnick, executive VP, MTV Multiplatform: "’Catfish: The TV Show’ has truly captured the zeitgeist of the digital dating age. The show has resonated with our audience by portraying the real-life journeys of individuals trying to navigate the highs and lows of online dating -- an experience our viewers can relate to. We are thrilled to bring the show back for a second season, and look forward to the fascinating stories that only Nev and Max can uncover."