TVBizwire

New Rules Limiting Volume of TV Commercials Go Into Effect Today AP

New rules governing the loudness of television commercials, adopted a year ago by the Federal Communications Commission, go into effect today, the Associated Press reports.

The rules are contained in the CALM Act, which limits the volume of the audio on commercials. CALM, or Commercial Advertisement Loudness Mitigation, is meant to keep TV ads from notching up the volume louder than the programs they're matched with, the story says.

The FCC gave the TV industry a year to prepare after adopting the measure, the story adds. The public can report suspected violations on the FCC’s website.

The rules cover broadcasters along with cable and satellite operators, the report notes.