Pepsi Supersizes Plans for Super Bowl Halftime Show THR
Pumping up the volume on the Super Bowl XLVII halftime show, set to air Feb. 3 on CBS from the New Orleans Superdome, Pepsi announced plans today for a contest that will give 100 fans the opportunity to join Beyonce's onstage performance, according to The Hollywood Reporter.
The contest, which officially launches Saturday, will invite fans to submit images of themselves in various poses, which will be used in a television commercial for Beyonce's performance. Fifty people, and a designated friend they each bring with them, will then be chosen to join Beyonce onstage.
Pepsi's contest wraps up Jan. 19, but images have to be in by Jan. 11 for those hoping to join the halftime show.