Sony Pictures Television Names Key Marketing Exec TVWeek
Sony Pictures Television announced the appointment of a new senior vice president of marketing, networks. The company named Nathalie Lubensky to the position.
Sheraton Kalouria, executive vice president & chief marketing officer for SPT, made the announcement.
Additionally, Tom Keeter was given an expanded role as senior vice president, marketing, international distribution and international production.
Said Kalouria: “Nathalie’s invaluable experience will allow her to identify and capitalize on market opportunities, while Tom’s marketing expertise will benefit SPT’s distribution and production businesses on a broader scale.”
The company noted in its announcement: “Lubensky will manage the global marketing and branding initiatives for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes. Her responsibilities include building local, relevant brands; expanding and pursuing new networks marketing opportunities as well as supporting advertiser sales for existing networks brands such as AXN, SET, Animax, SPIN, ONE and MAX and their brand extensions.”
Lubensky was most recently senior vice president, affiliate marketing for media networks across Disney and ESPN.