The Daily, News Corp.'s Ambitious Plan to Create a Newspaper for the iPad and Other Mobile Devices, to Shut Down Dec. 15 Advertising Age
"News Corp. [has] said that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15," reports our friend Nat Ives at Advertising Age.
The article continues, "Following layoffs of a third of its staff this summer, The Daily employs roughly 100 people. A News Corp. spokesman said the company has begun a process in which Daily siblings such as the New York Post will try to offer opportunities to Daily employees."
The Ad Age piece adds, "The decision follows a 22-month effort that delivered both some significant achievements -- developing the iPad as a publishing platform, for example, and accumulating 100,000 paying subscribers for a brand-new product -- but seemed to stall out at a time when its parent company was becoming less able to indulge a lengthy investment period."