CBS Renews Its Slate of Daytime Programs TheWrap
CBS announced renewals today for a number of daytime programs, encompassing the genres of game shows, soap operas and talk.
TheWrap.com reports that the network renewed the long-running game show "The Price Is Right" for the 2013-14 season, while also renewing veteran game show "Let's Make a Deal."
Also renewed were the soap opera "The Bold and the Beautiful" and the daytime talk show "The Talk."
“Combined with previous pickup of ‘The Young and the Restless,’ Tuesday's renewals complete the pickup of the network's entire daytime lineup,” the piece reports.
“The pickups aren't terribly surprising,” the report adds. "’The Price Is Right,’ which premiered its 41st season in September, hasn't slowed down with age, and currently averages 4.3 million total viewers in its first half-hour and 5.2 million total viewers in its second half-hour.”
"The Talk" reportedly has grown 11% this season in total viewers, averaging 2.35 million total viewers. Both "The Bold and the Beautiful" and "Let's Make a Deal" are also reportedly up from last season.
In announcing the renewals, CBS Entertainment President Nina Tassler said: "Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership. We are proud of CBS's history of quality and leadership in daytime, thrilled with our current success, and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows."