Rookie Talk Show Picked Up for Second Season B&C
In a crowded field of first-year syndicated talk shows, one of the stronger performers got good news today when Barry Wallach, president of NBCUniversal Domestic Television Distribution, and David Goldberg, chairman and CEO of Endemol North America, jointly announced that “Steve Harvey” was renewed for a second season in national syndication, B&C reports.
“The eponymously named show is currently sold in 98% of the country, including on all of the NBC Owned Television Stations,” the story reports. “The show also is getting upgrades in Detroit, Phoenix, Portland, Pittsburgh, Raleigh, Baltimore, Cincinnati, Salt Lake City, Oklahoma City, Austin, Buffalo, Fresno, Ft. Meyers, Tucson, Honolulu, Des Moines, Madison, Tri Cities and Burlington, among many others.
The show already had clearances in much of the U.S. with two-year deals, but the new announcement confirms that “Harvey” will be back next year. Additionally, NBCUniversal is extending the show on its stations through 2016.
In a statement, Wallach said: "The instant success of ‘Steve Harvey’ with the daytime audience is being greeted with long-term commitments from our station partners.”
Goldberg added: "This project was a long time in the making and it would not have been possible without the incredibly talented Steve Harvey. His humor, honesty and insight were an immediate hit with the daytime audience.”
B&C notes: “This season, ‘Steve Harvey’ has been the only rookie talk show to improve over year-ago time periods, build on its lead-ins and grow over consecutive quarter-hour ratings in the November 2012 sweep, according to Nielsen Media Research. The show is averaging a 1.3 live plus same day household rating season to date and a 0.9 among women 25-54.”
Harvey also just won the People's Choice Award for best new talk show host, the report notes.