Syndication Group Unveils Findings of Annual Member Survey -- Including Shorter Ad Breaks TVWeek
The Syndicated Network Television Association is rolling out the results of its annual 2012/2013 member survey in advance of the annual NATPE conference. Here are a few of the findings:
Syndication’s national breaks, at 2:27 in length, are 30% shorter than both network prime (3:23 average) and cable prime (3:07 average).
Syndication has the highest percentage of “first-minute” positions: between 79% and 89% across sitcoms, entertainment news, game shows and talk shows. In comparison, network prime and cable range from 22%-35%.
In DVR households, 89% watch syndie programming live (vs. 60% for network prime); 76% play back commercials (vs. 51% for network prime).