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Breakthrough: Looks Like Nielsen Will Expand Its Definition of TV Viewing. 'The ratings company will roll out a system to measure broadband, Xbox and, in time, iPads, with more changes to come' THR

"The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter."

So writes the THR's Alex Ben Block.

Block's story continues, "The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers."

Block notes that the recommendations that came out of the meeting are not binding upon Nielsen, but that "a source at one of the big four networks was ecstatic at the prospect of expanded measurement tools. The networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that."

To read more about the nuts and bolts about how Nielsen may accomplish this goal, please click on  the link above to read Block's insightful and detailed article.